Brlo`s naked ambition garnered over a billion impression globally within a week.
We`ve all see the excitement caused by Jeremy Allen White showing off his pristine Calvins and perfectly honed body. Wee, German alcohol-free beer brand BRLO wants in on the action. The BRLO ad won almost all global awards in 2024 (Cannes Lion, Clios, D&AD, ADC and just now the Berlin Commercial Festival) and became, maybe, the most popular ad in advertising history.
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